Event Management Jumeirah Village Circle

EVENT MANAGEMENT

When you think of an event manager, the first thing that may come to your mind is a wedding or concert planner but event management encompasses much more. Event management when done properly involves many skills from business management and organizational skills. And while there is no such thing as a perfect event, excellence can be achieved through attention to detail, precision and genuine effort.
Decades ago, planning a successful event was easy. Presently, event managers have an uphill battle with Post-Covid virtual events and webinars. Communities have begun to interact with a combination of virtual and face to face experiences challenging the event management role. The trend will be to implement and accelerate hybrid events as online and face to face popularity come in and out as managers and planners must shift their focus to hybrid experiences.
As we all face the reality that virtual events are here to stay, a lot will depend on the cost and reach within our planning. And not every event will remain virtual. The analysts predict that trade shows will make a big comeback. In the trade show industry, attendees need to meet with other people who can meet their needs and in person is the best method and one in which the virtual world falls short.

While we have all had to adapt to virtual events, humans are social creatures and need in person events. Given the option, attendees will choose in person over virtual in most cases. In the case that companies have a large enough budget, they will host hybrid events. And regardless of how long virtual stays the primary medium for events, in person events will come back in time.
The silver lining is that this shift has forced in person events to evolve for the better.
The registration and attendance processes have been expedited with virtual events. Event managers have had to rethink the type of content, experience and engagement they will have to account for since the shift to virtual has become reality. Hybrid or virtual event planning will be necessary to fill in the gaps of the in person events with the content and experience needing to be personalized for the audience. And when it comes to boosting attendance and registration rates, ask what is the purpose of the event and is this conveyed in the promotional materials. Figure out early on what are the motives for attendees to register. Gamifying the registration with a relevant contest is a great strategy.
Promoting high value networking as a benefit to attending is a way to motivate attendees to register. Virtual, hybrid or person to person events do not have to all be the same. You can engage multiple audiences with multiple methods at the same event. It is a time we can all get super excited about the ability to elevate live, in person experiences with hybrid extensions. We all know the golden ticket is going to be the magic hybrid model that doesn’t break the bank.