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PRIVACY POLICY FOR ASK NYRA

 

Last Updated: October 2023

 

Effective Date: May 2020

 

1. INTRODUCTION AND SCOPE

Ask Nyra (“Platform,” “We,” “Us,” or “Our”) is committed to protecting your privacy and securing your personal information. This Privacy Policy governs the collection, processing, storage, and transfer of personal data collected through the Ask Nyra portal, mobile applications, and associated digital services.

 

This Privacy Policy is prepared in compliance with UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (“PDPL”), UAE Federal Law No. 15 of 2020 on Consumer Protection, and Federal Decree-Law No. 34 of 2021 on Combatting Rumours and Cybercrimes.

 

2. DATA CONTROLLER IDENTIFICATION

For the purposes of the UAE PDPL, Ask Nyra operates as the Data Controller regarding the personal data of customers and visitors collected via the Platform.
  • Entity Name: Ask Nyra
  • Jurisdiction: United Arab Emirates
  • Contact Email: contact@asknyra.com

3. LEGAL BASIS FOR PROCESSING

We collect and process your personal data under the following lawful grounds specified under UAE PDPL Article 4:
  • Explicit Consent: When you opt-in to marketing communications, register an account, or share personal details.
  • Contractual Necessity: Processing required to facilitate service bookings, user requests, and customer support between you and independent Vendors.
  • Legal Obligation: Compliance with UAE laws, tax accounting, or lawful directives from UAE government authorities.

4. INFORMATION WE COLLECT

We collect personal information necessary to deliver, maintain, and optimize our lead-forwarding and booking platform:
  • Account & Contact Data: Full name, phone number, physical address/location in the UAE, and email address.
  • Booking Details: Requested home services (e.g., pet grooming, home salon, residential cleaning, moving/packing), service dates, location instructions, and notes forwarded to chosen Vendors.
  • Technical & Usage Data: IP address, device identifiers, browser type, cookies, and app activity logged automatically when you interact with the Platform.
  • Communication Logs: Support chats, ratings, feedback, and customer care inquiries.
Note: Ask Nyra does not collect or process sensitive financial or credit card data directly on its servers, as payment is settled directly between you and the performing Vendor.

5. HOW WE USE YOUR INFORMATION

Ask Nyra uses collected personal data for the following specific purposes:
  • Forwarding service requests and contact details to third-party Vendors selected for booking completion.
  • Operating, maintaining, and improving Platform functionality and user experience.
  • Customer support, dispute resolution, and platform mediation between Customers and Vendors.
  • Direct promotional communications, WhatsApp updates, and promotional offers (subject to user consent/opt-out).

6. DATA SHARING AND THIRD-PARTY DISCLOSURES

We do not sell, rent, or trade customer personal data to third parties. We share data strictly with:
  • Listed Independent Vendors: Contact details and service address required for the Vendor to fulfill your requested booking.
  • Technology Service Providers: Cloud hosting, IT support, and analytics partners acting as Data Processors under strict confidentiality agreements.
  • Regulatory & Legal Authorities: When required to comply with UAE laws, court orders, or law enforcement investigations.

7. CROSS-BORDER DATA TRANSFERS

Personal data processed by Ask Nyra is primarily stored on secure servers located within the United Arab Emirates or cloud infrastructure complying with international security standards. Any international data transfer strictly adheres to UAE PDPL conditions regarding adequate protection levels or explicit user consent.

8. DATA SECURITY AND RETENTION

  • Security Controls: We implement appropriate technical, physical, and administrative safeguards (including encryption, firewalls, and restricted access protocols) to protect data from unauthorized access, loss, or alteration.
  • Retention Period: Personal data is retained for as long as your account remains active or as required by UAE commercial regulations (minimum 5-year retention for commercial transaction logs under applicable UAE laws).

9. YOUR RIGHTS UNDER UAE PDPL

As a Data Subject in the United Arab Emirates, you possess statutory rights under the UAE Personal Data Protection Law:
  • Right to Access: Request confirmation and copies of your personal data held by us.
  • Right to Rectification: Request correction of inaccurate or incomplete personal data.
  • Right to Erasure (“Right to be Forgotten”): Request deletion of your data when no longer necessary or upon consent withdrawal (subject to statutory retention exceptions).
  • Right to Restrict or Object: Limit or object to processing for marketing or profiling purposes.
  • Right to Withdraw Consent: Withdraw previously granted consent for data processing at any time without affecting prior lawful processing.
To exercise any of these rights, contact our Data Protection Office at contact@asknyra.com. Requests will be addressed within statutory timeframes.

10. COOKIES AND TRACKING TECHNOLOGIES

Ask Nyra utilizes functional, analytical, and performance cookies to optimize site navigation and app behavior. Users can manage cookie preferences directly through their browser settings.

11. POLICY UPDATES

Ask Nyra reserves the right to modify this Privacy Policy to reflect operational or regulatory changes in the UAE. Notice of significant material changes will be communicated via the Platform or registered email addresses.
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