Description

Event Management is an activity that requires a lot of attention to many details, however, for me I believe there is a MUST TO HAVE objective when organizing and managing any event; which is “ Show up the professional and positive aspect of the organizing company or the company owning the Event”.
For that, there are many key points that needs great attention. Planning is one of the most critical tasks when organizing an event. During planning, all the details and
drivers to ensure success of the event are agreed and aligned. For example, it is important to define the objectives, identify the Sponsor Company/Entity and the presenters. This is in addition to identifying the team, audience and ultimately any risks that may be raised with the respective mitigation plans.
Organizing, after the planning phase is concluded, organizing phase starts which consist of 3 key phases (before, during and after the event)
On the other hand, during the event itself, there is a lot of work to prepare the event place which will host the event ensuring the availability of translators and interpreters, Photographers.

During the Event there is also a need to facilitate the interviews between guests and with the different Media Channels in liaison with the sponsor to achieve the maximum benefit out of it by providing background banners, branding etc. for marketing purposes. After the event, it is time to say good bye to guests and audience and the media representers in general, and providing them memorial gifts linked to the event and as a kind of simple marketing mechanism.
Those gifts usually leave a positive impression to the journalists, media coordinators, presenters etc. After planning and organizing steps are done, now comes the follow up stage when there is an evaluation for the event and all the aspects and create a final report to provide results, recommendations, lesson learnt and suggests for the next events. There is also a follow up on what is been published and written in the media, social media and different channels that have attended the event.
In my view, Event Management requires a person who is flexible enough who saves no effort to ensure the success of the event. Someone who is able to work with and in a team in a dynamic environment in addition to his ability to work under pressure, with attention to details and seek for solution to any problem in a professional manner.
Finally, when organizing and managing an event at any scale there the team should always aim for simplicity which means simplify the tasks of the team, the life of the guests and their entrance, exit etc. and provide all the guidance to all parties to ensure smooth transition and movement during the event.
All those aspects ensures the full success of any event at any scale and the professional manner ensures addressing any problem that may rise during the event itself.

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  • April 16, 2024 6:06 am local time

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